THE INFOCUS GROUP
Phone 917-941-9907
OUR SERVICES
The InFocus Group consists of a blend of highly experienced marketing and business professionals, and some of the most gifted intuitive talents in the United States and abroad. By combining these unique and very diverse skill sets, we can achieve your marketing goals like no one else. Our recommendations are based on outcome analysis, not guesswork.
What is Outcome Analysis?
Most marketing firms stage "brainstorming sessions" to come up with ideas for the best direction for their clients to take. Or they employ focus groups to learn about what the general public will think about a specific product, slogan or service. However, many of these time-worn strategies yield poor results in the long term.
The InFocus Group has a truly different approach: we employ outcome analysis,
which enables our clients to actually learn the outcome of taking a specific action or embarking on a specific promotional campaign -- prior to the launch of the campaign. We measure the chances for success of each different approach they may want to take, and then share this intelligence with our clients before they make an expensive commitment to a path that may have a negative and unsuccessful outcome for the product or service they're promoting.
We know what approach will work.
Because our marketing and intuitive members have years of experience in advising clients on the best course of action for their promotional campaigns and other business issues, we know what approach will succeed and what won't. We save clients valuable time, energy and money by providing them with a "snapshot" of what a particular course of action might produce. And -- not surprisingly -- most choose to take the most clear cut -- and productive -- path to success.
