THE INFOCUS GROUP
Phone 917-941-9907
Who Retains Us
The InFocus Group has been utilized by Fortune 100 Companies, advertising agencies, marketing executives, television and motion picture production groups, corporate identity firms, trends analysts, CEO's, agents, publishers, celebrities and thought leaders in the business and entertainment industries.
The Mindset
We are retained by forward-thinking executives and individuals who understand the limitations of traditional focus groups and see the value in our unique approach to marketing with an eye on the future. Because of the nature of our work, all of our results are strictly confidential -- unless the client chooses to share their InFocus Group success stories with other colleagues in their industry.
How We Work
After we're contacted by a client, we arrange a discovery meeting to discuss the marketing or promotional issues that they would like to explore. During the meeting, we ask a number of questions regarding the background, objectives and key goals surrounding the issue at hand. Then we confer with our colleagues in the InFocus Group, and the resulting information is compiled into a recommendations report for the client.
OUR PROCESS
